“We want to stand firm in the market and then you can not go to television,” said director Symen Jansma’s decision, in addition to a performance-based branding medium to assemble.
Tomorrow begins the three-month campaign period travel site Travelbird on television. Until the end of August the site, run by 104 employees, seen in the STAR-blocks. Jansma: “During the television we complicate the deployment of the CPC campaign”, for example, advertising on search engines and perform well on the display. The conversions would shoot up through TV advertising, though that is not the primary goal of the campaign. “
Travelbird was founded in 2010 and presents its visitors and customers select travel deals. “We want people to know and understand our brand. You’ll also see the commercial “The shape of the expressions:. 30 +5, a colorful spot for thirty seconds and shortly afterwards a reminder of five seconds
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TV efforts are the result of a reassessment of the strategy. The management, where Dennis Klomp Alberts in it, the company wanted to position ourselves. “More sit. The inspiration If anyone fancies something fun, we want to give the answer. We offer convenience, simplicity and choice to take the stress away. “
Late last month Travelbird took his rival Book Today on which the by thirty percent did grow sales. In September 2012 took over MyTrip.be.
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