Although television is still by far the most popular advertising platform in the world continues, more and more marketers look to the potential of online video as a viable alternative and in some cases even if a better solution. According to a survey of AOL under eight hundred advertisers and advertising agencies in Europe and North America. It shows that 58% of respondents believe that online video with the same investment in the consumer generates a greater commitment than television. According to 15% would equal a budget also lead to a similar level of engagement with consumers.
In terms of brand awareness show respondents are slightly less enthusiastic, but there are still a 47% that online video could yield than television, while 24% revealed an equivalent impact. better results for the same budgets The researchers also found that 73% of respondents in the past 12 months, budget for online video has increased.
It adds that extra budgets are usually taken from television and online display. The study also showed that achieving a focused target audience is the main motivation when planning an online video campaign (87%), followed by range (85%), content (81%) and price (80%). In the future, thanks to online video mainly reach (73%) and the results of their campaigns, advertisers can better measure their target audience better (67%).
also found that 64% of respondents are satisfied with showing the current range of video services.
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