Online store Bol.com adds the ability to view the range through television and make purchases to the range of opportunities that the company already provides. The Ahold subsidiary in collaboration with television manufacturer LG Electronics developed an app to do so.
This involves an app that can be used on televisions from LG Electronics due that are equipped with Internet capabilities, the so-called Smart TVs. Customers can store their account at Bol.com link to the app and make purchases. So directly through the television
“When you consider that Dutch about three hours a day watching television , then we assume that we are using this medium a huge group of customers extra happy shopping can with the opening of our store doors delivery. Imagine the convenience imagine. As Alain Clark occurs in The World Keeps Turning or you see a fantastic series like Homeland on TV, then the step to order only very small “, illustrates marketing director Michael Schaeffer of Bol. com the possibilities.
The app works on all models of LG produced. in 2012 and 2013 With the television Bol.com adds a new purchase channel. The company is already active via desktops, tablets, e-readers and smartphones. Shopping via television is still in its infancy.
in Netherlands
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