Golden Age of television breaks: all you can watch with Netflix - Volkskrant

Julien Althuisius and Bard Weijer – 06/22/13, 15:15

© ap. Netflix.

Online Video Service Netflix coming to the Netherlands. That will give losers, but there is a winner: you, the viewer

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You’ll only have media juggernaut. Did you many years a fine business model for your stuff because you both supply and distribution in his hands, suddenly a rookie who turns everything upside down. It happened to the music industry (iTunes and Spotify), it happened to the book trade (by Amazon and bol.com), it happened to the telecom sector (by Whatsapp with his free SMS). Now comes the cable companies.

Giddy
The latest thorn in the side of the established order is Netflix. The American group is the Spotify among providers of movies and TV shows. Netflix combines the principle of all you can watch a dazzling array of films and TV series. Although the previously announced this week Dutch launch no surprise, the shock will be no less.

There will be a fierce battle flare for the favor of the viewer, which no longer on the bench for the tube is waiting for the next episode of Borgen, but the whole series looks as tablet, laptop or smar tphone at a time that suits him. Broadcasters, advertising, existing providers of online video will punch up by the arrival of Netflix and some will die. The winner is already known: that you, the viewer. You will get more, better, easier, cheaper.

The emergence of new companies coming up with new business models that media consumers no longer attach to property, but to access. The record collection already largely disappeared from the living room and the bookcase the same applies, albeit to a lesser extent. And now also the DVDs out the door.

Secondary Damage
The arrival of Netflix is ??the final step in this development, which began about ten years ago and it clearly was visible in the music. That put the entire iTunes business model of the industry to sell, rather than complete albums. Songs by loose upside Music lovers got more choice at a lower price. Secondary Damage: brokering – the record – was decimated. Music service S potify sharpness by listeners to provide unlimited access to a wealth of music.

the concept of iTunes further by subscription This trend of ownership to access is also visible in other areas, such as mobility. A concept like Car2Go, where participants via their mobile phone a free car near detect and everywhere can leave again, will eventually lead to car ownership will decrease.

The key to success of all these new services is good access, the customer should get what he wants (and what he did not know that he was looking for). Amazon was the first to discover this. In the nineties, the American group reviewers in service, because of their great influence on the buying behavior of customers had huge status, especially among publishers. Had Until Amazon developed an algorithm that could give advice. As it turns out customers were to buy based on the computer much more advice books. Amazon reviewers which are sent from the avenue.

a jerk
also Netflix this trick. Know The group knows thanks to years of experience in the rental of DVDs (the late nineties, the company began sending DVDs by post) exactly what the viewer wants to see and, perhaps more importantly, how he wants to see. That is not: episode for episode, but sometimes three episodes in a row, or a complete series in one go. Netflix sets new series therefore once complete online

There was even a term for the new viewing habits:. Binge viewing it in a long gulp watching several episodes. This approach yielded Netflix in the U.S. millions of new customers and even changing the way manufacturers make their series: the latest season of comedy series Arrested Development (produced for Netflix) can be viewed as the story always from another randomly perspective is told.

The question is whether existing parties in the Netherlands can against this goliat. A large part of the success of Netflix in the Netherlands will depend on the offer. The film market is more complex than the music market, due to the need for each country. Rights to movies regularly The offer will therefore be smaller here than in the U.S., but probably many times larger than the existing services to offer. Which will therefore be difficult to get in line with the video stores

Today in the Volkskrant:. Which means the advent of Netflix for advertisers, the cable companies and broadcasters

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