Second screen binds TV viewer, but television remains the basis - Customer Talk

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First decide what you do with the TV want to achieve before you insert a second screen

program

Highlights

• commitment second screen viewer involvement in television programs
• More insight into viewer through the use second screen

Keep

• TV always as a base, you want to not distract viewers

By using a second screen in addition to television programs or commercials can be strengthened bond with viewers. This can activate to join a game. Both to provide additional information but also by the viewer Customer Talk spoke with Ralf Verhoef, partner at Angry Bytes, and Jeroen Doucet, managing director strategy and concepts with Ex Machina, and asked about the opportunities and challenges around second screen.

Source: Customer Talk

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