Nielsen: More money for internet advertising than television - Emerce (press release) (blog)

Advertisers gave in 2012 net more on advertising on the Internet than on television. The so-called media spending fell last year by 4.7 percent in the Netherlands. Only spending on commercial space on the Internet increased, ie by eight percent.

, according to a publication of the figures for net market media spending in 2012 from market researcher Nielsen. The full report.

will be published soon

The figures show that the advertising anything but a calm sea has come since 2008. In the first year after the economic roerigheid presented itself (2009), the net spending decreased by 11.7 percent. The following year, the zero and was held in 2010 saw a small increase of 0.3 percent. However, shows a decline of 4.7 percent the past year. That’s an average.

Nielsen: “Internet is the only medium type that completely withdraws from the slump. Spending increased in 2012 by more than 8 percent. This increase is entirely due to search with an increase of 17.9 percent. Online display advertising grew by only 0.6 percent, while spending on Classifieds & Directories decreased by 3.5 percent. The total spending on internet thus came again exceeded the billion euro. “

On TV room gave advertisers However, 5.4 percent less, the total came out just below the billion. The Internet is in that respect, is now greater than television.

gross media on the Internet came about in 2012 from 1.2 billion euros. That is the sum of the amounts on the standard rates are maps, the starting point for negotiations on price.

Photo: Brett Jordan (cc)