Advertising Technology Smart Clip brings a system on the market where advertising can be shown at the moment that the television is turned on.
The system displays a promotional video before the normal television comes into the picture, similar to so-called pre-roll advertising that may be starting to you can view. YouTube video
Smart Clip representative Marjolein Rademakers submit to Emerce that the technique only works with digital television, which fifty percent of households turns. Advertisers may also choose to display at the moment when there is zapped. An advertising “We are technically able to send it to ensure that there is an extra video commercial is shown, an additional signal with the TV signal,” says Rademakers.
Cookies are not created, so that the television viewer the system can not be followed. But cable / telecom companies can possibly do share certain information with advertisers, including which location is being looked at. With the television
Smart Clip test the system is currently already in Germany. In the Netherlands there are no ongoing talks. Therefore, it takes at least until the second half of 2015, for the special commercials are offered here as well. That depends currently on the success of the eastern neighbors
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