Dutch consuming media especially online
August 6, 2014 – Dutch mainly use online services to their media needs to provided. So look almost four in five Dutch digital television and playing more than three quarters of gamers especially games online.
Only listening to radio by more than half of the Dutch still ‘traditional’ Taken over the air. This is the finding of Multi Scope commissioned by Reggefiber a thousand Dutch. Especially Dutch older than 35 years listening to music on the radio over the air. Among young people, the percentage that music streaming services such as Spotify or Deezer listening considerably higher. Twenty percent of respondents under 25 years old usually listens in this way to music
One-tenth of the Netherlands looks even Analog
Digital television has taken his place in the Dutch living room: 78 percent of respondents watching digital TV. Netflix and other streaming services are still not common as the main way to watch television: in the age group 25 to 45 years, this is for example under three percent popular. Watching television is preferred under twelve percent of the Dutch, especially when respondents using an analog connection over 45 years this is the first choice.
Women gaming more than men
More than half of the Dutch sometimes play a computer game. Online gaming is primarily done on a tablet, followed by the PC. Playing games on the smartphone is on the third place. It is remarkable that Dutch women gaming more than men: 62 percent compared to 54 percent of men. Especially playing games on a tablet or smartphone is popular among women.
Ewoud Overduin, Manager Sales and Marketing at Reggefiber: “The Dutch are increasingly for their media use depends on an online connection Thus, in many households not only digital television watched, but also gaming and more online Additionally, consumers also listen via Internet to music.,. particularly among young people, this is popular. So it is important to have in order to facilitate all of this. smoothly also because they also just want to keep surfing without faltering the Internet. “enough bandwidth
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