Young people see less and less alcohol advertising on TV - Levensmiddelenkrant

General News | 23-04-2013 08:42 | Paul Blonk

THE HAGUE – Young people in our country see less advertisements for alcohol on TV than a decade ago

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The number of young people aged between twelve and seventeen years that alcohol advertising on television shows, has declined over the past decade by 40 percent. For young people aged between six and eleven years is that less than 67 percent. This is evident from an analysis of SPOT, are the Dutch marketing center for television advertising, how to reach young people with alcohol. Following the analysis of parliamentary questions were the SGP, Christian Union and SP on alcohol advertising on television, with reference to an evaluation of the alcohol restriction on radio and television carried out in 2009 and 2010 by STEP.

Significantly
SPOT Director Michel van der Voort is positive about the results achieved: “Average sees a twelve-to seventeen-year-old three television commercials for alcohol per week. A six-to eleven looks average per week. Compared to ten years ago, that significant declines. “

Source: Levensmiddelenkrant

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