The number of young people from 12 / to 17 years that alcohol advertising on television shows in the past 10 years decreased by 40% and for young people from 6/11 years 67%. This is evident from an analysis of SPOT at how many young people are reached with alcohol. The reason for this analysis were parliamentary questions from the SGP, Christian Union and SP on alcohol advertising on television, with reference to an evaluation of the alcohol restriction on radio and television carried out in 2009 and 2010 by STEP. SPOT has made an analysis of alcohol advertising on television for the years 2002 to 2012 based on the figures of Audience Research Foundation.
Key findings from the analysis of SPOT shows that the range of alcohol advertising on television has fallen by 40% and among young people from 6/17 to 11 years in the past 10 years among young people from 12 / m year by 67%. SPOT Director Michel van der Voort: “Average saw a 12 t / m 17 years old, three television commercials for alcohol a week 6 t / m 11 years saw an average of one per week These are considerable declines compared to 10 years ago…” Moreover, it appears that young people from 12 / m average half see less alcohol advertising than adults 17 years. For young people from 6/11 years is that they see five times less alcohol advertising than adults. STIVA director Peter Wolf: “The basis for self-regulation of alcohol advertising is that it is impossible to list all minors harmless from seeing alcohol Well may be reasonably expected from the alcohol industry that see a significant difference between the extent to which adults and. achieved . minors That is the case. “
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