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Young people increasingly see less alcohol advertising on television
Media News
The number of young people from 12 / to 17 years that alcohol advertising on television shows in the past 10 years decreased by 40% and for young people from 6/11 years 67%. This is evident from an analysis of SPOT at how many young people are reached with alcohol.
reason for this analysis were parliamentary questions from the SGP, Christian Union and SP on alcohol advertising on television, with reference to an evaluation of the alcohol restriction on radio and television carried out in 2009 and 2010 by STEP. SPOT has made an analysis of alcohol advertising on television for the years 2002 to 2012 based on the figures of Audience Research Foundation.
Key Findings
The analysis of SPOT shows that the range of alcohol advertising on television has fallen by 40% and under 17 years in the past 10 years among young people from 12 / m young people from 6/11 years 67%.
SPOT Director Michel van der Voort: “Average saw a 12 t / m 17 year old three television commercials for alcohol per week. A 6 t / m 11 years saw an average of one per week. Those are considerable declines compared to 10 years ago “. Moreover, it appears that young people from 12 / m average half see less alcohol advertising than adults 17 years.
For young people from 6/11 years is that they see five times less alcohol advertising than adults. STIVA director Peter Wolf: “The basis for self-regulation of alcohol advertising is that it is impossible to safeguard all minors from seeing alcohol. However, it is reasonable to expect that the alcohol industry to see a significant difference between the extent to which adults and minors reached. That is the case. ” [Radio.NL]
Last update: 22-4-2013 12:30:43
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© 2013 – Radio.NL. No part of this website may be copied, reproduced or used.
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- Media News
- Show News
- Listen Radio
Choose your favorite radio station
Files
src=”http://radio.nl/I/776956/introtext_image/120/120/jongeren-zien-steeds-minder-alcoholreclame-op-televisie”
Young people increasingly see less alcohol advertising on television
Media News
The number of young people from 12 / to 17 years that alcohol advertising on television shows in the past 10 years decreased by 40% and for young people from 6/11 years 67%. This is evident from an analysis of SPOT at how many young people are reached with alcohol.
reason for this analysis were parliamentary questions from the SGP, Christian Union and SP on alcohol advertising on television, with reference to an evaluation of the alcohol restriction on radio and television carried out in 2009 and 2010 by STEP. SPOT has made an analysis of alcohol advertising on television for the years 2002 to 2012 based on the figures of Audience Research Foundation.
Key Findings
The analysis of SPOT shows that the range of alcohol advertising on television has fallen by 40% and under 17 years in the past 10 years among young people from 12 / m young people from 6/11 years 67%.
SPOT Director Michel van der Voort: “Average saw a 12 t / m 17 year old three television commercials for alcohol per week. A 6 t / m 11 years saw an average of one per week. Those are considerable declines compared to 10 years ago “. Moreover, it appears that young people from 12 / m average half see less alcohol advertising than adults 17 years.
For young people from 6/11 years is that they see five times less alcohol advertising than adults. STIVA director Peter Wolf: “The basis for self-regulation of alcohol advertising is that it is impossible to safeguard all minors from seeing alcohol. However, it is reasonable to expect that the alcohol industry to see a significant difference between the extent to which adults and minors reached. That is the case. ” [Radio.NL]
Last update: 22-4-2013 12:30:43
Related Articles
- No alcohol in 2013 on six-jongerenzenders28 12-2012
- Belgian youth hate reclame12-1-2012
- ‘Timeslot alcohol commercials on radio and TV works niet’26-12-2011
- Theme evening on alcohol use among young people1-6-2011
- No alcohol on MTV, TMF and Slam FM29-12-2010
- Gooische Women do not drink less 3-9-2010
- No alcohol advertising on radio and television zenders20-1-2010
- ‘Parties wish careful handling alcohol on TV “7/12/2009
- Woman cleans up during commercials 22-9-2009
- Teletext remains populair9-7-2009
- Elderly annoyed most of reclame9-1-2009
© 2013 – Radio.NL. No part of this website may be copied, reproduced or used.
RSS · Contact · Sitemap · Faq · Advertising · About Radio.NL · Disclaimer & Copyright 2012
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