targeted ads on television
Telenet proposes to show on television, to catch.
the decline in advertising revenue gesegmeneerde and targeted ads
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April 26, 2013 – 
Act now! flushing advertising on television continues to dominate the media. Telenet yesterday after the quarterly figures suggested, made it immediately known that it will sit together to find their ad model. A solution with the Flemish television See recent years the Flemish commercial TV their revenue from advertising increasingly decline, according to them due to the flushing advertising through digicorder .
Telenet invalidated in any case this claim of the television, and notes that the flushing commercials was already possible via the technology of the VHS 20 years ago. However, the company wants to carry around table and constructively to find a solution. According Telenet consumers are simply much less interested in traditional advertising than a few years ago.
Block of advertising
blocking advertising was here and there above all solution, but do not know Telenet. By blocking advertising so that it can not be flushed, the viewing habits of the viewer forced , so that he will look forward to international platforms, where much less Flemish content.
the claim that everyone nowadays via delayed watching programs look , invalidated Telenet. According to the cable company represents watching postponed only 5 percent of the total viewing habits.
targeted ads
Mechelen company proposes to show , based on the profile of the customer. segmented and targeted ads Example, one can see which customer to which programs look on television, and on the basis of more targeted advertising exhibit. It will be to the regulations concerning privacy.
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