A joint interview late last year at Amsterdam’s Okura Hotel broke the ice. ITV chief executive Adam Crozier was then convinced that John de Mol still had the energy to engage in the coming years for full Talpa. The history around Endemol discussed thereto, and especially why this deal did not turn out as De Mol then expected.
The main task is Now that ITV (turnover £ 3 billion) and Talpa distinguished itself in the highly fragmented market for television productions, says Crozier. “Every TV channel is looking for a blockbuster. Talpa with The Voice, and potentially with Utopia (a new reality show, ed.). ‘
convergence
“Our strategies are nearly identical. ITV has just as Talpa strong emphasis on developing special TV productions. We see significant growth potential. The global market for television and film entertainment is worth $ 50 billion and is growing by 5% to 6% a year.
“We also see that the convergence between the distribution channels really occurs. It does not matter if it comes to watching entertainment through a TV, computer with internet or a mobile phone. It is important for parties to respond well to all these developments. The development of unique content plays a crucial role.
The joining forces according Crozier important because customers also need have to parties that can play a leading role in the fragmented market. “You look just like in other industries that parties who keep stabbing disappear in the middle. ITV and Talpa will soon be able to together up to peddle a great idea. ‘
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