Martin Hafkamp, editors | March 3, 2015, 15:43
Online video is growing in advertising spending by 70 percent to 21 million.
Spot figures just made this known at the Bimhuis in Amsterdam.
The net spending came in 2014 at 964 million euros. Last year 850 million was spent on spot advertising and 114 million of non-spot advertising, an increase of 12.9 percent. Thus, the decline in non-spot of 2013 is again fully offset
The share of online video is growing rapidly:. 70 percent compared to 2013. Spot-channels realized in 2014 more than 1.3 billion Online video impressions through their websites and apps. A growth of 21 percent. Spot expects a strong increase in online video spending in 2015.
The growth of the TV market will continue in 2015, thinks Michel van der Voort , director Spot. In line with the estimate of the CPB that the economy will improve in 2015, Spot expected this year a growth of TV spending between 2 and 3 percent.
Van der Voort “TV has fantastic restored. Partly because of a record viewing time in 2014 the position of television in the media mix has become even greater. The online video platforms provide a complement to the range every year increases. In short, a good perspective to grow on the continued recovery of the economy in 2015.
No comments:
Post a Comment