The smartphone division of Sony finds all times in heavy weather and the Japanese company seems to still struggle to control everything in the right direction. Kazuo Hirai, CEO of Sony is willing to do anything to the company again to abandon the right course. According to Reuters stand Hirai and other Sony executives himself open to sell the smartphone and television division, or to start a joint venture with other companies
.
The company would not have spoken with other parties about selling the phone division, Sony recognizes that no category of eternal life has, each division must understand that Sony could bid farewell to certain products. Last year, Sony has sold its Vaio computer division and lost a total of 5,000 jobs, on top of the 10,000 jobs that were previously deleted after Hirai was appointed as CEO.
However, selling the phone division remains a drastically decision, a joint venture is therefore possible more obvious. It is also not the first time that the Japanese company shows interest in a partnership, ten years ago, the company entered into a joint venture with Ericsson, but in 2012 it bought from Ericsson and started the division Sony Mobile Communications.
Sony expects for the current fiscal year with a net loss of $ 1.9 billion, with smartphone division is largely responsible for the significant loss.
The division is responsible for the development of image sensors for cameras and PlayStation division are currently the profitable parts of the company. Hirai made at the Consumer Electronics Show in Las Vegas announced that more than 18.5 million PlayStation 4′s were sold, more than the Xbox One and the Wii from Nintendo.
coming in the first half of 2015 Sony probably with its fourth generation Xperia smartphones, including the Xperia Z4, Z4 and Z4 Ultra Compact. Of these three devices can actually make much impact is still questionable, because despite the high quality products from Sony, remain disappointing sales figures to date
.
No comments:
Post a Comment