The TV program Through the eye of the needle should go save the magazine Knipmode. Is about three weeks RTL 4 to find the best seamstress in the Netherlands. The Great British Bake Off, but with needle and thread.
Again, looking for a paper sheet the help of the TV. Last year Sanoma / SBS launched a successful housing program based on its interior magazine VT Wonen. And there may be more to follow TV formats for journals.
Figures Circulation HOI Institute, now part of the National Research Multimedia showed again yesterday that the magazines are struggling. And the problems are not over, says media analyst in the annual PwC Entertainment & amp; Media Outlook. Pulled the sheet sector in 2009 a total turnover of 909 million euros last year was 681 million.
What are the trends in five types of sheets:
1. Newsmagazines
With stories about the magic of the megacity and the fight against plastic waste seems the editors of Elsevier precisely the er … right tone to found a contemplative monthly, besides the weekly magazine that more top news sits. Elsevier is precisely in the third quarter of last year, the most notable increase for weeklies. HP / De Tijd remains almost intact only because Jacques de Leeuw, owner of publisher Audax, wants that so badly.
2. The entertainment magazines
Long was showbiz news about the exclusive domain of tabloids. But now entertainment news has his permanent spot on TV and also confirmed the high quality papers on the separation of Rafael and Sylvie. That intense competition is reflected in the circulation figures of the tabloids. Only Party achieved remarkable progress, thanks to a new editor and a new “friendly” price. Also helped that party now often in combination with the (larger) Weekend is in the kiosk.
3. The television guides
Veronica Magazine (Sanoma / SBS) invests primarily in a smart TV app with data. That seems to be at the expense of the formerly high circulation of the paper sheet. Which was once a small million, now that’s more than 461,000. Furthermore, the theory goes that guides only bring bald television data have difficulties.
4. Magazines about food and drink
The paid culinary magazines have many years experience strong competition from free supermarket magazines like Allerhande (AH). Which have lately become so well that many readers do not want to pay more. It is striking that the total scattered (not paid) edition of Allerhande has dropped 13 percent to 1.99 million. AH invests in other magazines (For All) and online (sites, apps).
5. Blades for the man
Piper Media bought three men’s magazines of Sanoma: Playboy, Nieuwe Revu and Panorama. Who looks at the circulation figures of the conclusion to draw that yesterday Piper Media still much work to do before the titles are a success again. Any increase for men’s magazines was Men’s Health, with an increase of 3 percent. Men apparently prefer to read a story about how you’re training for a six pack than the umpteenth criminal settlement.
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