Wednesday, October 22, 2014

How television fades – HP / De Tijd

1.8 million people watch Very Holland Bakes consider TV makers that when a thunderous kijkcijferhit, but of course only a fraction of all media, let’s say, in this country take 15 million people every day to himself. Not only through television, but also through the smartphone, tablet and laptop. In the USA, two major companies are now also measure media behavior so that you can see what is really popular. For (obviously) the advertisers.

The American firm Nielsen is a giant in terms of viewing figures but does feature some selected panels of viewers, which nevertheless many major American TV stations their basing policy. And for example, their advertising rates. In the rapidly changing landscape of media consumption that is starting to wring. Estimates are that the advertising for internet in 2018 is greater than that for television.

Nielsen’s why this week entered into a strategic alliance with (here we are again) that Adobe does have methods to measure what consumers are all up on all their devices, and that is increasing. Adobe is good at that stuff we already knew because last week showed that the contents of your hard drive can read if you are so careless an innocent looking piece of software to install. Them

This involves Adobe and Nielsen mainly the combination of devices, there is an increasing number of mesencephalon, even in this country, that when watching content (TV series, sport for example) begins with the smartphone, then switch to the laptop and to the traditional tube on the bench ends. And perhaps also between gamet as online. You’ll recognize it. By using all these online activities a thorough analysis is much more accurate to determine which individual ‘spotlight’ look all day, sets and experience. And advertisers can more precisely aim their messages, up to the individual. You’re welcome to find scary.

Will consequence of course is that the TV landscape as we know it will fade. It will go in to the media that we, mobile or not, take us more and more suffocating stream all day. The ‘night for the pipe “we’ve known 50 years, but the end is near, and in many households (another old-fashioned notion, by the way) long gone. Perhaps the last remnant will be an evening of Orange during a European Championship. At least if we get that

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  • Willem Verheij

    Television has now often horribly long advertising and supply in the Dutch television is also horribly bad the last few years.
    Personally, I almost never actually looking TV. Series I buy it on DVD if I really want to see it and all those reality shows and talent shows are always more of the same.
    Netherlands is actually done to give the consumer a good TV offerings but little effort there may well change in coming

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