‘Scottish children see a lot of junk food commercials on television “- NU.nl

This website reported Food Navigator .

In response to these figures, the researchers from the University of Stirling 2285 young people between eleven and eighteen years into the impact of these commercials . Two gave up three youths seen at least one advertisement for food or drinks have to, and almost half (47 percent) said one of the products purchased by having advertising.

More than 68 percent of purchases was unhealthy, of which 23 percent consisted of soda and 22 percent from candy and chocolate. Researcher Georgina Cairns was amazed at the amount of snacks at the tills. 84 percent of purchases at checkout consisted of chocolate, sweets and sugary drinks.

Obesity

Scotland is one of the countries with the highest percentage of overweight children in Europe. In the group of two to fifteen-year-olds 29 percent are overweight and 16 percent tends to obesity. 14 percent of children eat enough fruit and vegetables

Cairns. “Behavioural change takes a long time, but there are enormous achieve many improvements in the area of ​​marketing of healthy products” The Scottish Government is planning. data to be used to promote stricter rules concerning the marketing of unhealthy products throughout the UK.