ReplaceDirect claims to be shown for the first time in mass media. This week is a nationwide advertising campaign on radio and television. E-commerce manager Haske Brukx “We think it’s time to introduce ourselves.
ReplaceDirect active in the Netherlands, Belgium and Germany, has been around for 13 years and currently holds about one hundred people at work. The company, which supplies among other laptops, sells tables and smart phones, calls it his mission to “more and more pleasure offer of electronic devices. With a turnover of 8.6 million euros (2013) occupied ReplaceDirect the 82nd place in the Twinkle100.
Branding
Like other pure players as Bol.com, Fonq and Cool Blue is now ReplaceDirect ‘his face to show to the wider public “in a mass media campaign. Brukx: “With this campaign we put in full on our reputation. For a company that operates entirely online radio and TV are still there for the best resources. “
Solution
campaign of first world problems beyond which a ReplaceDirect solution can offer. “Through some short but recognizable use situations in the spots we want to ensure that people with a problem with a device immediately think of us,” says Brukx. “No more looking through Google for example, but directly to Replacedirect.nl.
ReplaceDirect worked for the campaign along with the television commercial, currently passes on the public channels, can be seen here.
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