Sometime in the coming weeks, Twitter will go public. With the IPO hopes the platform to pick up a billion dollars. Yet that is only the beginning. Social media will make a lot of money (TV) ads.
in the coming yearsTwitter turns loss
Twitter is a popular medium, but running still loss. The stock market data show that in 2012 the company achieved a turnover of 316 million dollars and turned a loss of 79 million. In the first half of 2013, turnover was 253 million dollars and 69 million loss.
The lossesbe because Twitter is struggling with the ad sales. As with Facebook, Twitter most used on mobile phones, but it still does not work it really good business to make money with ads in its apps, money as tech blog AllThingsD reported earlier:
The big problem: Two of Twitter’s primary ad products – “Promoted Accounts” and “Promoted Trends” – do not work very well on mobile phones Because it’s hard for people to see them
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Enough reasons for Twitter to scrape its advertising strategy and television market in the near future quite yet sometimes it can play.
an essential role
Major role for hashtags
TV channels want to involve their programs, hoping they bind. as more viewers to the show Before they can use Twitter, because Twitter users often let them know what they think of the show.
through hashtags like # Homeland, or # # breakingbad Today ShowThat’s fine for TV channels, as they get more attention for their programs: more viewers. And that means more advertising revenue. Twitter hopes to capitalize on this market (the TV advertising market has worldwide sales of $ 217 billion) to make to advertise.
‘personal’ through the medium by the attractivework as follows. If you’re tweeting about an episode of # Homeland detects Twitter this and know which commercials are being broadcast. During commercial breaks Then you see an advertisement for a new shaver not only on TV, but is also on Twitter and remains the brand and device better hang with you.
Statistics TV stations and advertisers
Twitter has also teamed up with Nielsen statistics office. This company will track how many people tweet about a particular TV program and how many people with these tweets are achieved. This last feature is already available on Facebook, where you can find how many people see your posts and join in the conversation. Quite right for a page And that data is worth money.
Indeed, it is for both advertisers and TV channels very interesting to see how many people participate in conversations and how often those tweets read. Because that gives them an impression of their reach on Twitter.
You are no longer a user but a ‘product’
Only if Twitter wants to make money with ads, a lot of money then it needed. many users And Twitter is currently deficit. There are already more than a billion registered twitter accounts, only a quarter of them (200 million end of 2012, now around 217), more than once a month open and thus seen as ‘active’.
Those users are essential for the development of Twitter’s ad strategy, wrote TVNZ recently in the comments:
Twitter making its IPO, as before other social-media companies, took advantage of his own users. If a service on the Internet is free, you are not a customer as a user, you own the product. The users and their followers that the messages of 140 characters reading writing and reading, are commercially interesting. Due to the success and its size is Twitter a mass medium. But thanks to sophisticated analyzes of profiles of specific subject terms with a # sign (the hashtags) are Twitter users to be profitable for targeted ads.
Would Twitter be bigger and start making a profit, then the number of users up. And you do that by making the masses. Attractive your service As the mobile branch of the main division of the company, Twitter is working hard to make this more. ‘Mainstream’
According to AllThingsD Twitter is currently preparing a major update, in which pictures and videos play a central role. In addition, since August conversations displayed in a different way.
And that’s where Twitter may end: a real mainstream product be and earn money
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