NU.nl attended the event in the French capital and attended several panels at inter alia Ted Sarandos (main content area), Reed Hastings (director) and some Netflix Original Series.
the Cité du Cinema was not to escape the Netflix logo. Hundreds of journalists and vloggers have seen the future in the auditorium.
That Netflix has big plans was equally clear. Director Hastings began the morning with a firm war language, but with a broad smile. “Before, people were still limited by the linear television. There was not much choice. Now there is on demand and you see that people need it. Otherwise we would never have become so successful.”
traditional TV viewing
the director thinks it is almost time that children ask their parents what traditional TV viewing is. On Sunday morning Villa Achterwerk look to the past. It is according to Hastings conceivable that the parents now face will soon face a generation gap.
In the Netherlands, the figures show that this is far from the case. O n demand -watch is becoming increasingly popular, but the bosses of the public service broadcasters, there is no reason for panic
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Of course, it varies from country to country; in the United States on demand become much more popular, but the poorer countries are lagging behind because of slower internet there. No wonder that Netflix wants to ensure that the videos consume as little as possible dates.
Grace Bang
This on demand in popularity is sure. Netflix has seen the percentage of children growing looking at TV shows through the service. It was therefore decided to serve by providing additional content for children a “final blow” traditional television. “We come next year with 600 hours of series for children,” said Ted Sarandos confident.
It’s a big risk of Netflix there to stabbing a lot of money. The figures can not be seen that the audience is really ready for on demand inch TV. Furthermore, it is not certain that there is profit to make.
However, Netflix is a company that likes to take risks. And successfully. Look at 2013, when screenwriter Beau Willimon and director David Fincher were given complete freedom to make the series House of Cards . By now it is clear that it worked pretty
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Netflix Originals
Three years later Netflix has made more successes Original series such as Narcos , Orange is the New Black and Daredevil . Next year will follow many more, including The Crown , The Get Down and Marvel’s Luke Cage . Existing series given this year followed, including the less successful Marco Polo , the popular Unbreakable Kimmy Schmidt and Bloodline .
the Crown , a drama series about the young queen Elizabeth of the United Kingdom, Netflix put high. It is reportedly ever made the most expensive Netflix series.
The budget of The Crown 150 million for ten episodes and a streaming service has become popular only since 2013 a risky choice. Moreover, the intention to make six seasons. The budget remains out at 150 million euros
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Distinguished
By substantially in to set up big budget series, the streaming service is distinct from services like Amazon Prime, Hulu and the Dutch Videoland
But that is a dangerous argument. Netflix is right in among others Netherlands became successful series like House of Cards and Orange is the New Black , respectively, with a budget of 4 million euros and 3.5 million euros per episode began. Meanwhile, the average budget of a series become much higher.
It is hoped that bet high for the streaming service also creates more revenue. It works though that the service is now available almost worldwide, but it is unclear whether the users face long-term subscriber. In addition, no plan B Netflix has yet if the costs are too high; a backup plan appeared to be excluded during the press conference
Video: Trailer of House of Cards
trailer fourth season of House of Cards
Marco Polo
In addition, it gets less valued Marco Polo still a second season. So far, Netflix still not canceled series, but it seems a matter of time until the streaming service has to stop a series. Marco Polo For example, it is expected that soon will happen. How Netflix will then regroup? Also, there is no concrete answer came.
That is not well appreciated series, incidentally, does not necessarily mean that it is a failure. Thus, given the 50 million-dollar movie The Ridiculous Six Adam Sandler, one after the other negative review, but that was according to Sarandos have achieved the best ratings in years.
While Netflix does not let you know how many people are watching a series and / or how much they earn is a series, it is now clear that the business model until now works far.
Local series
that the streaming service will continue to grow, also reflected in the intention to continue with runs made abroad. Thus, in the past, spread the Norwegian series Lilyhammer worldwide and soon appears the French political series Marseille , with Gerard Depardieu in the lead.
The larger series including Narcos , made by local manufacturing companies. That of course makes for good marketing, but it clearly works to the public. “ Narcos is made in Colombia by a French company (Gaumont International Television, ed.), But in Germany the most popular. This tells you we globally to matter,” Sarandos said proudly.
video: trailer of the French series Marseille
First trailer new Netflix series Marseille
Freedom
The approach of Netflix seems to work. In each panel of a series at the press conference in Paris said the screenwriter, producer and director – probably they were obliged to – they have the freedom they get from Netflix are very nice. Ashton Kutcher told the fine to find that he can always use the word “fuck”.
Although likely to be told to put the streaming service in a positive light, there is a grain of truth in it. Unlike the big film companies there was so far no row between producers and the bosses of Netflix. The film Beasts of No Nation Cary Fukunaga was even picked up by Netflix because the director was dismissed by other companies.
It is a message from Netflix which is currently valued anywhere. But what to serve when faced with a setback get? There was not a word of mention in Paris
Read more background stories in Nuwe forward
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