HAK proves that television advertising works really well – Radio.NL

Create Advertising through television really makes sense. That proves canning manufacturer HAK. The company saw sales after a sharp drop attract this year. The vegetable business with help from top chef Herman den Blijker boost sales know beans.

In the first four months of this year, 5 percent more applesauce jars were sold red cabbage and other products compared with the same period last year. Revenue from beans grown in the Netherlands even by 15 percent.

The Blijker since February at the tube as a promoter of HAK. In the commercials Rotterdam shows that beans are not only traditional dishes can be made.

The company stopped last year by making private brands for supermarkets and was again fully focus on own-brand. The range will thinned out considerably, from 477 different articles in 2012 to 217 at the end of 2014. The result was that the turnover last year fell 14 percent to 74.8 million euros. Sales of the brand HAK myself grew by 3 percent. [Radio.NL]