“Apple has discontinued development television ‘- Techzine

Apple is reportedly late last year stopped developing its own TV set. In total, Apple would be less than 10 years are engaged in developing its own TV but it never came to a final product. Last year it was decided to pull the plug on the project.

Apple would have stopped developing its own TV because it would provide little added value compared to existing players in the market. Instead, Apple now focuses on the development of a new Apple TV, a set-top box including a streaming service for TV channels. The new Apple TV will be presented in a few weeks during Apple’s own developers conference, WWDC.

Apple had, moreover, have developed several prototypes of an Apple TV, Steve Jobs has even extensively interfere with the development of these prototypes. There was a prototype of glass on which the image was projected by lasers, but the image quality was poor and the power consumption was quite high. In more recent prototypes Apple worked like LG and Samsung Ultra HD TVs with 4K screen. Yet there will be no Apple TV on the market because the company can not sufficiently distinguish, instead it appeared Apple Watch last year on the market. What other new products Apple has in store to wait and see, in any case, a streaming music service.