‘Together for our own: a Delta Plan for television in Flanders – De Morgen

The new watch TV: there have my youngest children (8 and 10) no need to book to get all explained that. They just do it. Through my smart phone watch movies on TV, in addition to the laptop ketnet.be and if it is still an iPad touch to Skype with Chloe and Alina about what they are watching. Home for just being there zapped to a linear drive, already, for all safety, even all the episodes saved on digicorder. Wherever Safety First and the ideal world stand shoulder to shoulder, not even étonnés de se trouver ensemble.

My own sociological study of everyday life is now for the first time supported by a clearly written book, the ‘ Media Fab Four Caudron, Neels, Wauters and Wellens that (illustrated with a wealth of figures and tables) outlines the changing television experience of Flanders.

The interesting thing is that the book is not doom and gloom for dummies preaches but alternatives empowering those Leak (revenue and viewers) can seal. No hopeless consolidation of a shrinking market, but full focus on collaboration: that is the mantra. ‘Together for our own’, the slogan of the Counterparty Van Kooten and De Bie, is more relevant than ever. Flanders Inc. wants to keep the Flemish television intelligently in the lesson, by more joint operation, betting on video-on-demand advertising and cooperation in general. But: together where possible, separately where it needs

Pebbles in the Pond

The book is fodder for discussion and throws many boulders in the formerly so quiet hofvijver of traditional broadcasters, but more than that it is launching an urgent question to action. It’s now or never

Which is not to say that everyone should make the same programs: the creation continues to account with the mission of the transmitter and the wishes of the viewer, who still looks for an environment where he feels best view at home – a brand (and possibly a network), so. But the valorization of the content, including through a creative use of broadcast windows and rights can indeed jointly (there).

Easier said than done in a media world that thrives on squabbling lawyers, obsolete monitoring and very much and shingle drift headlines, you might say. But the first signs of the Great Thaw there: everyone is already talking to each other – it was not so long ago completely different – long-running feuds with distributors are solved and an initiative like Stievie is, at least as a collaboration model, an interesting first step .

That collaboration: they have the good old radio that all long. Thanks to the cut reclamevos Thierry Van Zeebroeck sophisticated strategy where each radio direction first sells the medium and then his own portfolio, the market share of the commercial radio in Flanders by 12% the highest in the world. Throughout the world. Moreover, they have the PPM range study that cross-media records the viewing and listening behavior of the Fleming, a fantastic tool to work in the new digital standard with real recorded behavior and realistic figures, and no declaration. The dream of every advertiser

The book is fodder for discussion and throws many boulders in the formerly so quiet hofvijver of traditional broadcasters, but even more:. It launches an urgent call to action. It’s now or never. An ideal cross for the media minister, who here that wants to get started. As they commit to Nike to say: just do it

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