“ It’s a bit like a horse. Horses were useful to the car came, you know. Television will probably hold out until around 2030. Then it’s over. ”
Thus, Reed Hastings, CEO of the popular streaming service Netflix. Hastings was responding to the announcement of television audience measurement agency Nielsen, which now also want to measure the use Netflix. Too little, too late …, thinks Hastings, because Nielsen just going to measure the use of television, not the people who are watching on their smartphone, tablet or computer.
Hastings: “ Nielsen may say that they like to measure the changes in society, but for those already living in 2015, it is no more than a stepping stone from ancient times to the Stone Age Who Nielsen believes can. only conclude that only people over 54 are watching TV . “
Figures from Morgan Stanley showed earlier that the American TV stations between 2002 and 2012 over the half of their viewers are lost. “ Add the fact that the streaming phenomenon later really got going and the future of television may dramatically ,” continues Hastings.
“ You’d think TV Meanwhile channels would have devised a strategy that would prevent others eat their lunch … “
No comments:
Post a Comment