It will not have escaped your notice that the Winter Olympics start next week in Russia. Now the Olympic Committee all not too generous with the release of communication around the world event because they sell the rights to partners and sponsors for a lot of money, but the Swedish state television is also what! Who tried to claim every picture that was tweeted around the invented hashtag # mittOS14.
Rights 
The state broadcaster is located, like nearly all television stations in the world, preparing for the Games. And as we have often seen, is a hashtag a huge active way of structuring. Conversation around a particular theme So the SVT, such as the local NPO called, coined the hashtag # mittOS14.
So far no problem, it went wrong when they thought that they were in a legal cover against potential claims if they wanted to come. getweette pictures in their own news programs back There it went “horribly” wrong.
On the page where the ‘action’ was announced was in fact a link to the terms of the action. And in those conditions was that you went automatically agree to the terms. Using the hashtag use And a little further stated that the SVT would get. All rights to republication of any getweette photo
When you post images under the hashtag # mittOS14 [Ed note: Translates to "My olympic games '14 '] in a response to our call, you give publication rights to SVT, and Therefore, some terms and conditions apply. You can read about them here.
These terms and conditions apply when you, in response to a direct and specific call from us, share images you’ve taken as a private individual under the hashtag # mittos14:
You must have the full rights to the images, that is, you’re the photographer and the images do any work protected by copyright containerization or an achievement created / ormed by somebody else. [Ed note: this is a rather odd condition for a sports photo, anyway, considering Typically they depict achievements by somebody else]
That SVT has the right to use the images (within the boundaries for SVT’s operations, that is on TV shows, on svt.se, and on other platforms where people can take part of SVT’s offerings).
That SVT, in preparation for permission Such use, crop and edit the May without your images.
That SVT’s usage rights extend in perpetuity.
That you accept That you’re not Entitled to any compensation for the grant of publication rights.
If we, from the above terms and conditions, publish an image That You shared under # mittos14, it Shall be made clear who took the photograph.
Now that’s a violation of Twitter’s own ToS, something that a photographer recently million claim it then won several new stations are pictures of the disaster in Haiti resold. Twitter guessed that time publishers to simply embed the tweets photo in the original context of the tweet may just be used anywhere.
who are viewing the hashtag, and more specifically the photos within the stream sees few give a photoreaction:
The English translation of the tweet reads:
Hey, BRAT! This is the only image during this hashtag you have access rights. # Mittos14 pic.twitter.com/PtfQJNqM0Y
And that’s not the only manifestation of its kind.
the broadcaster has now returned to his bad idea, happy to.
Twitter, TV, sports, this combination is ideally suited to build where you are able to discover the opinions of many different sides fun interaction. But news organizations have to adhere to the use of the platform.
Source © Twitter @ Mania Hermaniak
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