Monday, January 6, 2014

4K television to the general public - De Morgen

Ronald Meeus – 01/06/14, 12:30 pm

© Polaroid.

dm CES Polaroid, still best known for the instant cameras, fell into bad paper by the rise of digital photography. Now the company is trying to force through, nota bene, TV sets a comeback at the Consumer Electronics Show in Las Vegas tomorrow shows a TV set that shows images in the coveted 4K format, but at a price that a substantial piece is below 1,000.

That Polaroid his mark sticking to TV sets is nothing new: the American manufacturer lost a few years ago, its core business and the product to which it owes its iconic status – instant cameras – to the rise of digital photography, and has since been a while looking for a new spearhead product. Thanks to a partnership with Empire Electronics, which produces appliances under the Polaroid brand, would sometimes may lie in the new 4K display technology: Polaroid sets from tomorrow at the Consumer Electronics Show (CES) in Las Vegas, an annual scholarship electronics sector, a 4K device at a price of just under $ 1,000. The device has a display section of a decent 50 inch, Polaroid and also promises that it delivers “smooth reproduction of fast movements, extremely high contrast and high brightness.”

That is remarkably sharp, because the 4K devices on the market today are still cost thousands of dollars. They are mainly bought by consumers who want to rest, and technology that may be a bit to pass within a few years break through to the public wanted in their living room today. 4K Ultra HD, or as it is also called, is a new display technology that promises than the one that’s hogedefinitietv deliver today. Four times as sharp image The technology is currently facing two problems, which are more or less connected with each other: there is practically no content for purchase (though the U.S. streaming service Netflix soon starts with 4K broadcasts and Blu-ray Discs to 4K in the making) , and the devices of the moment are still very expensive because the interest of consumers provisionally forthcoming. Devices with a lower price point, so as the thing that Polaroid suggests, however again bring technology closer to a public breakthrough.

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