Tuesday, January 19, 2016

More Pino and Dionne frequently on television – Financieele Dagblad

Kim Putters (Photo: HH)

HH

Sesame Street is a digital channel and disappear from the visibility of the public broadcaster. This is not just unfortunate from a nostalgic look back at the times when we were glued to the television in our pajamas for the adventures of Pino, Ieniemienie and Sien. It is especially puzzling given the debates about the existence of a strong public broadcasting service.

If a program is already made up informative, educational and lighthearted fun at the same time brings out large groups of children (and parents and teachers) reached, then it is called Sesame Street. It meets all requirements for public broadcasting.

There is now growing a generation that just about online is born and not only depends on radio and television for information, education and entertainment. However, the increase in online activities of young people does not mean that they do not watch television anymore. They do so often from mobile devices. So the challenge is to television programs such as Sesame Street and the Youth News is accompanied by online activities, such as YouTube, Facebook and live vlogs. These combinations are already being made, but there’s always a notch.

The same applies to the NOS news a few weeks ago 60 fourth anniversary. What was wonderful to Maartje van Weegen, Eef Brouwers, Noraly Beijer and Philip Freriks go back again to see.

Today ‘ Anchorwoman “of the news, Dionne Stax, also spoke to them about the future. How long the journal would still exist? Wistful seemed the conclusion that the end is in sight. Marga van Praag have thought five years. I do not deny that the viewing habits change drastically, but this I venture to doubt anyway.

Still looks 42% of the population A typical day for live TV news, followed by 30% through newspapers and 9% on news sites. Although the Audience Research Foundation found (SKO) recently that we in the past year 10 minutes less per day were sitting on the tube, but it is also true that we often tune in to streaming services like Netflix. When it comes to major sporting events or important news moments than voting, many people still live on television. The challenge therefore lies in the cross-overs, but the news did not really disappear.

New media have not (yet) always reliability of the news that is still widely trusted as an independent medium. The Social and Cultural Planning Bureau and the Scientific Council for Government Policy noted last year that both higher and lower education watching the evening news (and to a lesser extent also to the RTL news), while they increasingly live in separate worlds. A cross section of the population shares therefore have the same information that is not politically or commercially colored.

In Poland and Turkey we see what happens when the news covered in colored hands. The independent reporting is threatened. Also in the Netherlands, the political influence on government appointments would otherwise be minimal. The Dutch public broadcaster does fortunately what they should do, with more and more forms of media, but more space for investigative journalism programs such Zembla, Argos or Kassa would be good

Of course, there are politicians who need to expose that is not always pleasant, but abrasion, our democracy badly. Dutch also are not waiting for the sweet talk from politicians. There zap or swipe they go when it is convenient, just like the commercials on radio or television.

My call to invest more in the informative and monitoring role of public broadcasting, but also in independence. Political debates about what public broadcasting should not do it all in the sphere of entertainment cause too much from where it really should be about. A reliable public broadcasting with news where you belong, in the waiting room or canteen also fun to watch and listen for full citizenship in our democracy indispensable

Laten Pino so we save. Give the country more Zembla and please more Dionne Stax. Online, but also live on television. Paid by the taxpayer. Long live democracy!

Kim Putters is director of the Social and Cultural Planning Office.

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