The public broadcasting system is by far the most popular for playing back programs, 36 percent of respondents, according to a market study by Multi Scope under 6500 Dutch.
RTL XL (16 percent), Kijk.nl (5 percent) and NLziet (1 percent) are respectively the second, third and fourth place.
More than half of the Dutch people who are watching on-demand television ever do that about three hours a week. The other half looks less than once a week something back.
Looking back to the NPO takes 40 percent of the time on television. RTL XL and Kijk.nl less often (30 percent) viewed on the TV screen, and often other devices, especially smartphones or tablets.
The ratio of men and women is at the NPO users roughly in balance. RTL XL and Kijk.nl have more female viewers in proportion; about six in ten. 46 percent of RTL XL back viewers between 18 and 35 years old. Of the NPO viewers, the proportion of younger viewers by 33 per cent slightly lower
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