The television screen will remain central in Dutch households. The next few years expect almost all TV owners to the TV as much or even more use. However, the use of television will change. The TV is less used for watching regular television broadcasts and more used for online streaming services.
The smart TV also plays a central role. This is evidenced by the Electronics Smart Monitor; a market research firm Multi Scope under 6500 Dutch.
Online streaming services on television screen
Regular television watching is still the main activity on the television screen. More than half of the total TV time a Dutch household is spent on mainstream TV channels. Already, 12% of the television time used for online streaming services. Especially Netflix Popcorn Time and popular. The use of media services in television is becoming increasingly important. Netflix subscribers are already looking a quarter of TV time for Netflix.
TV screen remains central in household
Not all Dutch are familiar with the smart TV. Eight in ten (81%) have ever heard of smart TVs. Currently, one in three households (34%), a smart TV. The number of smart TVs will increase further in the coming years, since half of the owners not be interested. They particularly want to buy a smart TV as the current television breaks. An important reason to buy a smart TV is the integration of various services in one device. The rise of smart TVs, devices like Chromecast and Apple TV once again proved their added value. Both Google and Apple responding to this with the announcement of Chrome Cast 2 and Apple TV 4.
Increased use smart TV than regular TV
Owners of a smart TV make Increased use of the appliance than owners of standard television. Three of the five smart TV owners use the device more than once per day. Among owners of traditional television, this is about half. Consumers continue in the coming years the TV and smart TV frequently use. Nearly all consumers with smart TV (96%) expect the smart tv in the year ahead as much or more to use. Also expects 86% of the ordinary TV owners in the coming year to as much or more use the device.
Methodology and accountability
The results come from the Smart Electronics monitor and have been achieved by a large-scale survey of the MultiScope online consumer panel, where a total of 6536 respondents to the survey have fully completed. [Radio.NL]
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