NPO fears claims by “burn” logo on television – AD.nl

By: Gudo Tienhoven and Ton Voermans
15-7-14 – 07:02 Source: Algemeen Dagblad

Permanent damage to screens fixed positions logos

Beware! If the television is on long-term, the colored logo of public broadcasting may melt into the TV screen. The logo in the top right corner of the screen remains visible permanently. © AD.

In Hilversum, anxiety about the striking, brightly colored logos of the public channels 1, 2 and 3. They can Burn-lasting damage to television screens. In a memo NPO director Frans Klein warns claims of TV owners that could reach into the millions of dollars.

I hear sometimes and criticism that the current logo is very striking, very ‘in your face’ are. It is not the main reason, but it you would meet with transparent white.

NPO director Frans Klein

Small

coming in its internal write with the plan to show. logos in the first and last 30 seconds of each program is still in color In the intervening period they should be translucent white, to avoid. Burn-

Broadcasters do not you the (still) Much of the broadcasters stores this recommendation still in the wind. Not only do they want first, the risks of the current color image logos clearly have card, also they fear that their own brand name literally disappears into the background.

In the memo states Klein there for some time complaints are received TV owners about the burning of the logos of Netherlands 1, 2, 3 and Zapp (responsible for youth programs). Because these are always in the upper right corner, the logo can be permanently visible. Too long at the maintenance of television

NPO has logo-risk 4 years
European Broadcasting Union (EBU) already warned in February 2010 for the burning of television logos especially plasma screens. The advice was not always to project logos in the same place and leave. Much as possible away The European broadcaster also advised not to use bright colors (especially not blue and yellow), but to adapt to the image by using the logo. Transparent white, the intensity Belgium followed that advice.

The NPO not, while for years complaining about plasma screens showing logos of the NPO are burned. On Internet forums Especially the older generation plasma screens would suffer them, the newer generation LCD screens do not. Once a screen is burnt there is nothing to do about it. Plasma physics professor Gerrit Kroesen: “Then there phosphorus really burned. Only replace the screen solves that. And that’s very expensive. ”

When asked why there was still drawn, not before the bell Klein responds: “I have not sat in 2010 in this place. ‘

Logos
In the upper left corner of the three networks is the logo of the respective broadcasting as TROS, VARA and BNN. Because these regulated exchange, they do not burn. However, Klein writes, “from the perspective of retrieval and balanced presentation, it is important that both exhibited. Grid-like broadcaster logo in translucent white

The TV director does not let the AD know claims to have already submitted. informed “Not that I know,” he says. “I hear sometimes criticism that the current logo is very striking, very ‘in your face’ are. It is not the main reason, but it you would meet with transparent white. ”

also a logical time
Klein hopes his plan still gets green light soon. Also, because of the upcoming name change. Netherlands 1, 2 and 3 are called by August 19th NPO 1, 2 and 3. “A logical time,” says Klein. The public broadcaster would like more recognizable and can be found “in all that media violence.