Bang & Olufsen television stunning in a breathtaking store – The Daily Standard (Blog)

When I was invited by Bang & Olufsen to come on a visit to their new experience center in Rotterdam, I was skeptical at first. It’s just a store, and they sell TVs. Before that I do not need to Rotterdam ..? I can just walk into the media giant in the corner. I decided not to go because at least it would be a fun afternoon road.

Once at the Bergse Dorpsstraat in Rotterdam my initial skepticism vanished like snow in the sun. I immediately understood why Bang & Olufsen denote the shop as ‘experience center’. Not only do the B & O products displayed here and can be seen in all their glory, but you can test run itself. You do not by store personnel to explain the specifications and functions of the devices, because a customer can take matters into their own hands. Behold: an iPad on the wall functions as a remote control for all of speaker sets sold from the property. You can click on Spotify choose which albums you want to test the sound sets and the volume for the customer fairly controlled themselves.

Another fantastic initiative called Play -corner . Under the heading Play sells Bang & Olufsen headphones and earbuds. In any other store in plastic containers which would lie in a shelf, but at B & O they are openly on the table. Customers can then use their own phone, tablet or MP3 player headset or earplug test which gives the best sound. Here, too, you do not have to believe the seller on his blue eyes, but you can just feel that B & O delivers extremely high sound quality on the products

But the highlight itself was yet to come. . The brand new B & O TV was unveiled: the BeoVision Avant. Everything Bang & Olufsen large made in recent decades, is back in this brand new but beautiful handset. The Danish pressure to innovate in the field of design is reflected. In all facets of the BeoVision Avant The TV can automatically turn 180 ° namely to integrate into the living room completely. If you want to watch TV, the device turns towards you, and if you want to do something different naturally suppresses the BeoVision Avant again against the wall. The television is so flexible, I was assured, that this tango can dance if you program it. Manner of speaking I was impressed.

In addition, the BeoVision Avant offers the characteristic crisp B & O sound quality, and if that did leave then not impress me down the 8 million pixels it, or adhere to the light level in your room customizing colors or the built-in speakers that by itself can hide if you want. Bang & Olufsen aims to provide customers with the use of products, and this television a “magic experience” makes it to the last moment true. Even the way the TV turns off (both picture and sound gradually dimming) is a pleasure to be with.

All in all, it is clear that Bang & Olufsen is no ordinary television builders. They are artists. That experience you immediately when you enter the store, and that feeling stays with you until watching TV in your own living room to it.