Audience Research Foundation (SKO) has presented the report last week showing the trends in watch-shifted television (UGK). The report shows trends from 2008 to 2012.
shift viewing has risen sharply in recent years, although the overall share of viewing time at least, only 3.2% of total viewing time per day. In 2008, an average of 2.1 minutes delayed looked in 2012, this increased to 6.4 minutes. The increase in the time-shift TV is the result of the increase in the possession of digital recording equipment and digital receivers. In 2008 only 7% of households with a decoder program missed services, in 2012 this percentage had risen to 34%.
Especially women, higher education and the age group 20-49 years watching time-shifted television. Although the largest growth seen in the age group from 6 / m 19 years. Delayed viewing Delayed viewing is a social activity, the percentage postponed together watching is about 62% in 2012 while watching live linear, 55%.
Despite watching postponed in the Netherlands has grown considerably in recent years, compared with other countries a modest part of the playtime. For example, in the UK, the proportion delayed viewing approximately 10.7%.
The full report Trends in delayed viewing 2008-2012 can be found on the website of SKO, kijkonderzoek.nl
Source: Report “Trends in delayed viewing via the TV set”
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