The classic TV and radio are still the foundation of our media consumption, though they are increasingly supplemented with new digital brands and carriers. According to research by the advertising RMB and the market researcher TNS, writes De Tijd Thursday.
Of all the time we spend on image, going from 71 percent to traditional linear TV. What we see digital, incidentally often comes on top of the traditional viewing habits. Nearly 15 per cent of the total video consumption takes place on request. The taking of the known operators services reach twice as many viewers than pure online players like Netflix. That indicates that the Belgian remains true to its well-known media brands.
The audio consumption is currently 71 per cent completed by Classic FM radio stations. Services for audio on demand, such as Spotify, get only 10 percent of the total listening time.
From the media time we spend online, get social media 40 percent on their behalf, followed by news (20 percent) and search and portal sites (16 percent).
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