YouTube can replace the TV? – Wedding

Kristel Teeffelen – 04/28/14, 22:00

© Ernst van Deursen. Enzo Knol films himself wherever he is. As with YouTubepromotiebus Google.

While the public broadcaster struggles to reach young people is hugely popular YouTube. Can the online video replacing TV? The magic word is interaction.

• BNN soap ‘Startup’ was The Netherlands 3 deleted because the program on many days than 50,000 people charmed

Watching TV? I did not even have a TV, “the 20-year-old Enzo Knol will take it as a matter of course to programs and videos he looks over the internet where he can see what he wants and when he wants, and not unimportant…., He can do yourself contributions

Knol is one of many young people with their own youtube channel Daily publishes them two videos Popular among his followers -… around 170,000 young people aged between eight and eighteen years – the films in which he see it. “summarizes his day late I film myself wherever I go. On the street, in the store, at the doctor. It’s a soap opera of my life. “

Really
That Knol, who runs his channel alone, with the videos so many fans have been given is best Especially remarkable when you consider that the public broadcaster has been struggling for years to reach young people and to give an example.. the BNN soap ‘Startup’ of the Netherlands was third, either because the program on many days than 50,000 people charmed .

Why young people would rather watch a video about the life of Knol than a soap made by a team of professionals Knol itself explains its success as: “My movies are real, they are about something I meemaak. In addition I have guts, I film everywhere. “And at the moment he is experiencing nothing exciting in one day?” Even find that my fans like to see. Some followed me since the beginning, that are already 260 days. I film for example, always in my street. If I’m suddenly in a different environment, they find it all exciting, what is he doing there and what’s going to happen “

But it is not only if you believe the youtubers is the interaction?. magic word traditional TV programs are all that matter dated:. figured to see because of broadcast schedules, while the viewer only receiver are and have virtually no influence on the content

Comments
No, YouTube. At any time of the day you can choose from millions of videos on a wide variety of topics., the viewer participates directly beneath the video to respond. Slightly successful youtube channel also does something with that comment. To run Knol frequently the ideas of his followers out. He did not have to deal with manufacturers or minimal ratings., he can experiment, try something new. not working? Then he gets it right away hear.

• © Ernst van Deursen. In the YouTube promotional bus.

• fan of a certain youtuber has become a statement

that the quality of many online videos it can not be obtained in a professionally designed program, the young people do not seem to matter. The viewer expects something unique on YouTube: a sketch., A parody, a funny clip, a personal movie

fan of a certain youtuber has even become a statement. Knol pointing to his jersey, which in white letters on it: Knol Power. His followers asked for it, so he decided to use. Jerseys Meanwhile, there are already three hundred sold. Knol Power is his trademark, he calls it regularly in his films.

Advertiser the meantime, the quality of youtube videos does matter. This is partly because the technique. Thus, the average smartphone today is a fine camera. In addition, it has to do with advertisers, says Eugene Hendrikx of Divimove, a company that helps youtubers making their videos and making money with them. “Some advertisers like to play it safe and want the videos are recorded in a professional studio. On the good equipment, so the quality is increasing.”

Is YouTube the face of competition from television to win? Larger than the online platforms of TV channels, YouTube long. According to data from Come Cast YouTube had last month, more than eight million unique visitors from the Netherlands. Uitzendinggemist, the online channel of the public broadcaster, got 1.5 million in the same month.

Do you prefer says Jelle-Jan Bruinsma YouTube Benelux TV and YouTube that complement each other rather than compete. “You see in America for more and more established TV personalities YouTube use to increase. Jimmy Fallon example, those viewers calling to which they were holding their children that they had already eaten.’s Halloween candy movies interaction with their audience “

• Google, which owns YouTube, is aware that the social impact of watching TV is still important

In the Netherlands for that matter a lot to win, says Bruinsma. All you see in his YouTube channel here that will embrace more and more. RTL Late Night for example, that the last successful youtubeduo Cinemates a movie had made. Or 101-channel BNN, which is a huge online success

Small production company
But it also works the other way. Youtubers watching the trick from traditional TV. As always Knol publishes his movies at the same time: at four o’clock and seven o’clock in the evening. Not all youtubers have such a strict schedule, but Knol find that it does the attention to his videos well. “Four hours is really about time that people from school and sit at the computer.”

Meanwhile there youtubers that are so popular that they employ people, making them seem like a small production company . David Harms example, with its game channel has been so successful (over 400,000 subscribers) that he hires people for example to control the IT business or the content that different people deliver guidance.

Google, owner YouTube is aware that the social impact of watching TV is still important. All sit on the bench, is a major reason that people watch TV. Televisions with internet access, also make it increasingly easy youtube movies that way to experience

And who does not sit together, may be in a so-called ‘hangout’ -. A kind of private chat room – simultaneously to the same movie look. Meanwhile, you can talk to each other. So it seems like you’re a little bit together.