Documentary The Vogelvriend sharpens the imagination – Volkskrant

phone, SMS, camera, Internet and more in one device – ten years ago seemed almost unthinkable. Then Apple introduced a device that combined all of that and a touch screen: the iPhone. It was the birth of the Smartphones.

Wolfgang Stuflesser, ARD-Studio, Los Angeles

9:41 a.m. – the time until today, every iPhone in Apple’s promotional material indicates. 9:41 PM – that was exactly the point in time showed the Apple founder Steve Jobs presented the first iPhone to an astonished Public. Even as a Showman well-known Jobs, a star was this day hour.

He was glad two and a half years, he said, and then deliberately cocky to announce that Apple is going to reinvent the telephone – while the screen showed behind him the photo of a pretty victim object: A white iPod, on the to dial an old fashioned Telephone

the emergence of The smartphone

The iPhone was the first Smartphone that combined a variety of functions. Already in the 1990s, the first devices were developed, the messengers in addition to pure telephony, access to the Internet. One of the more well-known models, the Nokia Communicator, came from 1996, on the market.
With the iPhone, the Smartphone achieved his breakthrough.

Smarter than anything previously

But of course the actual iPhone looked significantly different – especially different than the Smartphones, which already existed, Palm or Nokia. The don’t be all smart like that, said Jobs, and not so easy.

Apple made a the company typical of the daring steps: The iPhone had built in contrast to these Smartphones not a small plastic keyboard, but only consisted of a large screen. The reacted to a simple Touch, while you had to press in the case of other touch screens, then right, and he was with several fingers at the same time. The such development was the jump that Jobs stressed that his company have patented the thing, “but of”.

pull out, In retrospect, an almost prophetic statement, because the disputes, who has copied in the Smartphone, by whom, and in front of the courts until today.

It was not until the early

of Course, the first iPhone much not what it is today in a Smartphone, of course. No Apps, except for those from Apple, no High-Speed Internet, and the screen was much smaller than it is today. But this feeling of all-Round machine that makes a Smartphone for the owner until today so fascinating, was already felt in the first presentation: As a job with the map application, the next coffee was looking for and easy to on the phone was able to tap to order just for fun 4000 Latte Macchiato for the audience of the presentation.

Only years later it became known that the prototype of the iPhone crashed at the samples again and again. There was only one “Golden path”, a certain order in which Jobs, the functions had to call up, otherwise the Show would be quickly to embarrassment. The iPhone developer Andy Grignon later recalled in an interview with the “New York Times” that he and his colleagues were all sitting in the audience. And always, if Jobs had shown a function, drank the responsible engineer is secretly a drink. At a meeting of the Draper University told Grignon last year that Jobs had denounced him at the Meetings to the iPhone regularly yelled at, and accused him, to be addressed to Apple.

The iPhone – Apple’s profit machine

After the presentation was to forget everything: The iPhone has been a best-seller and a profit machine for Apple. Only every sixth Smartphone is depending on the estimate, a iPhone, Apple a sweeps but a good 90 per cent of all profits in this market, because it can sell its phones to relatively high-priced. Apple maintains the Image of the iPhones as a status symbol, not least with high-gloss product videos in which Apple’s chief designer Jony Ive with a velvety voice and British English stresses the benefits of the latest model.

Apple makes today, almost two-thirds of its sales with the iPhone – and only about twelve percent with the Macintosh computers that the company was once famous.

in ten years the iPhone but also wrong about “antenna gate” when iPhone 4. Because Apple wanted a front and back made entirely from glass, the metal sides of this iPhone at the same time, the antennas for telephone and Internet, and the user held the phone in a certain place, to the left of the reception. Because Jobs had to flew back to the stage – specially from vacation from Hawaii and not to be he was contrite, that Apple is perfect. Rubber borders, the Apple distributed free of charge, solved the Problem, at least until the next Generation came on the market.

600 units per Minute sold

until today There is probably no other technical product that can compete with the success of the iPhone: Apple sold 25 million devices in a month – nearly 600 per per Minute. Tim Cook, the successor to the 2011 deaths of Jobs that qualified for the post of CEO at Apple, among other things, that he has organized the necessary manufacturing and delivery logistics, especially in China, where the iPhone of Thousands of factory workers will be built to significantly lower wages than, for example, in the United States. The future US President Donald Trump called, for this reason, Apple should produce its phones in the U.S. – from Apple it is so far: no comment.

reported On this issue info radio on 09. January, 2017 06:29 PM