humility has never been the case of Steve Jobs. “Sometimes a revolutionary product that changes everything,” said the Chairman of the electronics group Apple, as he’s on 9. January 2007 on the stage of the Moscone Center in San Francisco came to the iPhone. Jobs promised in the usual gap with Jeans, sneakers and black turtleneck sweater, his audience, to thunderous applause, the iPhone will reinvent the telephone and drew it a little later from his pants pocket.
author: Roland Lindner, an economic correspondent in New York.
it was all plotted, as usual, Jobs very thick. But today, ten years later, we can say that the now-deceased Apple co-founder has been exaggerated in this case, no bit. The iPhone was a revolutionary product and was one of the most successful electronic devices of all times. With it Smartphones have made a breakthrough in the masses. Apple has contributed in a significant way, from mobile phones powerful mini computer, on which the actual Call is only one of many functions.
After the presentation in January, the Apple had to be Fans first, few months be patient. Only at the end of June, the iPhone came out officially, and even before it was ready, got it in expectation of a miracle device, nicknamed the “Jesus Phone”. The sales start was almost like a folk festival. In front of the shops from Apple, there was a huge crowd, and the first iPhone buyers were exulting with your new purchase from the Store, as if you had won the lottery.
in all countries
For all its hysteria, the units sold figures were still relatively manageable, not least because it gave the device initially only in the United States. Until September 2007, the end of Apple’s fiscal year, the company sold 1.4 million iPhones. In the following fiscal year, there were 11.6 million. In Germany, there is the iPhone since November 2007. To Asia, Apple launched the device only in 2008, the Chinese even had to until the fall of 2009, wait.
In 2016, for the first time sold fewer iPhones than the year before. © F. A. Z. photo gallery
got A decisive boost to the business, as Apple in 2008 launched the “App Store”. The group allowed independent developers, applications (“Apps”) to provide for the iPhone, from video games to navigation AIDS. This allowed the iPhone to be an all-rounder device. Every year was a much anticipated Ritual, when Apple introduces a new iPhone model. Particularly passionate the Fans bought every year, the latest device.
In the course of time, the iPhone dominated more and more the whole business of Apple, although the company introduced other successful products such as the tablet computer iPad on the market. Last July, the group reached the mark of one billion sold iPhones. Last year alone, Apple has sold 212 million iPhones, and sales of almost $ 137 billion. Alone with the iPhone, Apple is making more revenue than technology giants such as Microsoft, IBM or Google Holding the Alphabet in the group as a whole.
how you can come new growth?
The success has a downside, because Apple has become increasingly dependent on the iPhone. Finally, the device stand for more than 60 percent of group sales. In the past year, the sales are contracted to pay for the iPhone for the first Time. The two most recent generations of the iPhone 6S and iPhone 7 are not considered to be spectacular developments. This weakness cannot compensate Apple with its other products. A similar roll of the dice once the iPhone is not in sight.
More about
The computer’s clock Apple Watch, the first completely new device that has brought Apple under the leadership of Jobs ‘ successor, Tim Cook, on the market, ripped the company out of Hand as previous innovations. For Cook, the question is how a further boost to growth can come is always urgent, whether it is with an entirely new product or with a groundbreaking new-Generation iPhone. A piece of far is of course a luxury problem. Apple moves up today, fabulous profits and is the highest rated companies in the world.
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