Television is dying – DeOndernemer.nl

Published: Today 12:25
Update: Today 12:52

Online advertising is on its way to overtake TV advertising. In 2009, advertisers spent two times as much on TV advertising in 2018, global spending on Internet advertising with more than 194 billion dollars (about 142 billion) will be only $ 20 billion behind on TV advertising. 2018 final after taking the lead on internet advertising, consulting and auditing firm PwC expects, based on its own research.

The foundation for the growth of digital advertising is growing internet density. “In 2018, more than half the world’s population (55 percent), access to mobile Internet on smartphones and tablets. Because consumers increasingly 24/7 online can and who wish to follow the advertising budgets by itself,” says PwC media specialist Ennel van Eeden off.

Mobile the connection it refers mainly to the growth of mobile, digital advertisements. ,, Annual advertising budget for mobile devices is growing by more than 20 percent. Especially spending on video advertising, think of YouTube, grow fastest within this category. “

Steaming What
digital consumer spending is concerned, PwC expects to stream movies and music over the next five years, the fastest will grow by nearly 30 percent and 13 percent per year, respectively. This edition aims to digital music the physical market (CDs) for good in 2014. For movies (DVDs), this tipping something further afield, namely 2018.