The TV is increasingly used by consumers for watching video content. The study, conducted by Accenture what the website Consultancy.nl message.
TV starvation
Viewers Numbers walk back, watching the younger generation less television and watch shows and movies are increasingly online, according to research from Accenture. The global consulting firm Accenture recently did research on the ‘TV-hungry consumers worldwide. The report Digital Video and the Connected Consumer ‘consultants presented a few weeks ago the results of the survey, which 24,000 customers between 14 and 55 years old, from 24 countries were surveyed. The Netherlands also was part of the research.
The research shows that anywhere and anytime viewing videos is increasingly shifted from TV to alternative devices such as laptops, PCs, tablets and smartphones .
Watch via television screen decreases
As a result of this shift is watching shows and movies purchased through the tube by 13% worldwide. The number of people on the television to watch sporting events decreased by 10% and watching video clips on the television fell by 3%.
Age
From an age perspective For most age groups watching TV shows and movies purchased through a television with rates of over 10 percent. However, the older the consumer, the lower the decrease in television use. While children between 14 and 17 years 33% less sit behind the TV and instead often choosing laptops to watch TV programs, this decrease in the 18-34 years: 14%, at 35-54: 11 % and the oldest participants (55 and older) only 6%.
“We are seeing a clear shift away from watching a traditional television,” says Gavin Mann, Global Broadcast Industry Lead at Accenture. “Thanks to enhanced stream services and longer battery life, television programs and movies are watched more often on mobile devices of all shapes and sizes.”
Multitasking
do 87% of the According to research from Accenture consumers to multitask. They fill their standard TV with a second screen, for example to look up information while watching a series, share on social media at the time what they are watching, or to shop online. The majority (57%) uses his smartphone and especially among the younger generations, this percentage is high. Laptops, which are used in 50% of the “multitask cases” are popular among the older generations. Tablets by a quarter of the ‘multi-taskers’ use and is the least popular.
More about the research and the Connected Consumer Digital Video can be found on the website Consultancy.nl
